GROWING BRANDS. HARVESTING RESULTS.
The World Economic Forum got “#Internet4All” trending multiple times on social media, acknowledged by the South African President, and formalised into a project to connect a further 22m citizens.
Abbott and Sweetlife mobilised people living with Type 1 diabetes to secure coverage of continuous glucose monitoring devices by leading South African Medical Aid providers.
World Animal Protection mobilised people around the world including celebrities, scientists, activists, and families to get one of the world’s largest travel sites, Expedia, to stop promoting captive dolphin entertainment.
The Western Cape Government launched BI4Gov as an event, trended for two days nationwide, and was formalised into South Africa’s first dedicated Behavioural Insights unit.
Softie became the most-watched Kenyan film ever, with support from A-list celebrities and coverage from the likes of Variety, FT, and Monacle.
Lewis Pugh secured global media coverage for his #Antarctica2020 campaign - including coverage on Sky News, BBC, Time and the Guardian - which contributed significantly to the creation of the world’s largest marine protected area, The Ross Sea.
The #SavethePHA campaign stopped property developers from building over a precious aquifer, the Philippi Horticultural Area in Cape Town, South Africa.
The Power Futures Lab successfully advocated for the unbundling of Eskom, with a campaign that secured the support of trade unions, policy-makers, media coverage, social media commentators, and a mention from the President in his state of the nation address.
SAFCEI (Southern African Faith Communities' Environment Institute) secured commitments from several large restaurant groups to phase out the procurement of eggs from caged systems by 2030, including Nandos, Spur, and Famous Brands.
CAMPAIGNS FOR CHANGE
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We have one focus and intention: to help our clients build movements and campaigns to address the major issues of our time. We work with all levels in the organisation, from teaching basic digital marketing skills to helping leaders shape more effective strategies.
The 2030 Reading Panel was launched by Dr Phumzile Mlambo-Nguka, with over 50 pieces of media coverage and the support of luminaries in business, academia and civil society.